enjoyable to use
easy to use
From Topher:
capture and engage viewers in meaningful ways, including to--
fund a product
critique a product
collaborate
purchase a product
teach and be taught
market a product
privacy
fresh look
relevant content focused on the user
From Riley:
fun
relevant content
relevant people
easy to use
does something new
right level of privacy--clarity on what is shared and with who, and control
makes money for owner in a user friendly way
From Lori:
interactivity
consumer activity
creates a self-initiated desire to be involved
From Issac:
a mean
To add my two cents (sorry it wasn't working earlier, Ben): a good social website will change over time. Advances in technology, society at large, and varying consumer desires will markedly change what makes a good website. Consumers resent a website that tries to manufacture a need in the pursuit of a profit, and not to genuinely help increase quality of life. Take Google+, Bing, and Microsoft's attempts to renovate Internet Explorer. All of those tried to piggyback off older, better concepts, who filled their niches already. So not only was it unnecessary to reinvent the wheel, but disingenuous to boot. A successful social website has to find a need and fill it, not create one. Vine, Yik Yak, and Venmo are all examples of new social media that has successfully found and filled a particular niche, and they were able to do so mostly because of the recent advances in smartphone technology.
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