A "Good" Social Website

In class, we discussed what the qualities of a good social website would be and my short answer to this question would be a common one amongst philosophers in that I would say, "It depends." The qualities of a good social website depend less on the website and more on how we understand what we mean by the qualifier word good.

• Good for business?
• Good for society?
• Good for what/for who?

The answer to the qualities of a good social website would differ depending on the overall purpose of the website, which purpose is usually an extension of the person behind it's construction. Without first considering this, I think it is pointless, if not dangerous, to blindly enter into a discussion of all the technical components that make up a "good" social website.
I'm with Isaac, let's get a little deeper.