- Unifying theme
- Inclusion of everyone
- Enticing opportunity for open discussion, and
- Easy to understand
First, the theme of Mormon.org is parallel, meaning not quite the same, to other websites ran by the LDS Church. However, there is plenty of material that connects Mormon.org to the main websites, so it offers some connection on those points. I would say that Mormon.org's theme is an acknowledgement of what the world calls the LDS Church (hence the name) while also proclaiming what they are about.
Second, there are, again, plenty of inviting links, pertinent life questions, lots of viewable profiles from members available for those not of the faith, and many other things inviting people to join.
Third, there are various links inviting visitors to a range of things, like viewing profiles, speaking on line, visiting with missionaries, or finding a church nearby.
Fourth, as far as the website goes, it seems easy to navigate and quick to understand.
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