Aristotle
Invitation to Act (phronesis/practical wisdom)Aristotle believed that only through action could one actualize their potentialities. Lds.org invites people to do this by inviting them to set and work towards accomplishing good and righteous goals. #ChangeForGood But, though the website can invite people to act, users must ultimately be willing to act actually act if their are truly to accomplish their goals.
Sharable in Stages (movie trailers/teasers)
Aristotle believed that content should be sharable in stages, meaning that sometimes a short expert should be used to grab people's attention before getting them to read or watch the whole thing. Lds.org does this with their Video Highlights of General Conference talks: Example: Boyd K. Packer "The Reason for Our Hope"
My question would be, 'Who picks the highlights?' The speaker or some guy in the marketing department? Maybe there is a way to customize this process. I talk more about what this means in the video, but here is an example of what I mean from a recent BYU Devotional.
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