Plato
According to Plato, a good social website should draw people in to become one with the website. The purpose of lds.org goes further though. It not only draws people in to become one with the website, but to become one with the church and ultimately, to become one with God.
Plato believed everyone, with the right guidance, can interact with others and learn the truth. A good social website should include everyone. A LDS scripture, from the Book of Mormon emphasizes that the church seeks to "inviteth all" (2 Nephi 26:33). Lds.org and its subsidiary websites can be found in many different languages thus reaching a more broad audience.
Easy to Understand
Plato believed we can all get a glimpse of the truth. It is accessible to us. Another LDS doctrine is that the Lord "...doeth nothing, save it be plain unto the children of men" (2 Nephi 26:33) Plato would agree with this. He thinks that social websites should be easy to understand or at least easy to start understanding as you grow in knowledge you subsequently grow in your capacity to keep understanding. The church is structured like this and its websites work like this as well. It sticks to the core doctrines and then once you understand those, you can search for deeper things through your own study.
Enticing Opportunity for Open Discussion
Plato was troubled by writing, because relying on it could keep us back from live discussions. So he wrote dialogues, which were read at dinner parties and drew people into live discussions. One of the first things it says on the church's landing page for their social media website is "Join the conversation." Social websites should not assume people will start to openly start discussing these things, just as was the case with Plato's dialogs. Sometimes you must implicitly invite people to participate and "join the conversation."
Next: Aristotle on lds.org
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