MARX
Marx wants to make things, as I call it, own-able. For example, for either a maker of the website or the viewer, Marx would want both to have the opportunity and a strong reason to want to put themselves in the site and see themselves flourish.
So, for mormon.org, there is a different approach to this that may be exactly what they want but may cause some loss of social appeal. For one, it is about religion and quickly touches very fundamental if not delicate feelings for most. And, not everyone can truly contribute to the site--there are conditions. For instance, to make a profile one has to be a member and submit their profile for review before it goes live on the site. So, in order to contribute, you have to join!
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