Aristotle taught that a presentation should be possible to understand but not obvious. I argue that the Qualtrics home page exactly fits one aspect of Aristotle's description of how a presentation should be. This brief explanation on the Qualtrics landing page, "Ask Questions. Get Answers. Act Fast." uses simple phrases but requires thought to completely grasp the meaning.
Developmentally accessible -- we participate by consuming, sharing, and creating the content of the site with prototypes
Aristotle also taught that knowledge should be shared in stages. Readers are able to narrow down the topic they want and get a brief overview. By clicking through to Learn More, visitors are able to read more on that topic and watch related videos. This provides an opportunity for the viewer to develop as they get deeper into Qualtrics' message.
For further insights, there are articles to go even more in depth but these are not currently linked to the listed products. It would be good to have relevant articles mentioned at the bottom of the more in depth description of the product.
Qualtrics also offers the user a way to quickly share the articles and blog posts on Twitter, Facebook, LinkedIn, and Google+ at the bottom of each post. One thing that would be good to add is to provide the ability to highlight a certain section and have the option to tweet that quickly. Another addition to functionality that might be good is to be able to share the content listed for each product description. Aristotle might argue that ALL of the content should be easily shareable.
Persuasively ongoing -- the content relates to us (ethos), it teaches us how to share and create content (logos), and encourages us to do so (pathos)
Aristotle developed the ideas of pathos, ethos, and logos for effective presentation and argued that the three are necessary to maximize persuasiveness.
- Ethos: Qualtrics builds credibility by showing how we work with and have benefitted companies just like the one the viewer is a part of. By seeing our relationship with they peers, they begin to have trust in us.
- Logos: The articles and insights show how important it is to gather accurate and actionable insights from a logical perspective.
- Pathos: The case studies show how drastic changes have been made as well as the major losses that are possible by now changing.
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