ARISTOTLE
Invitation to Act (phronesis/practical wisdom)
Aristotle advocates action in order to learn. So, one of mormon.org's most prominent ways of meeting that invitation is through the questions it asks on the landing page. Inherent in a good question is the desire to find out the answer. Mormon.org asks the questions and offers the answers through participation.
Sharable in Stages (movie trailers/teasers)
Perhaps this is another area in which mormon.org may improve. What they do well is share their content in stages (as seen on the landing page and others). However, it seems that someone can't share anything in particular with someone else. At least, it isn't obvious enough.
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