medium.com |
Medium.com does a good job at this allowing users to insert comments at the line or paragraph of interest instead of a long drawn out comment section at the bottom of the article. This facilitates better discussion which according to Plato is the whole end of writing and reading.
https://medium.com/backchannel/a-teenagers-view-on-social-media-1df945c09ac6
The structural design of a website can either promote or inhibit this type of social interaction and thus a good social website would promote it by making it easy to contribute to the conversation.
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