(Again, looking at the "Buzz" section)
When you create something, you should create it with the belief that the viewer/listener is a creator themselves.
Applications:
When designing a social website, make it for users as if they are website designers themselves. (If you are writing, write as if your readers are writers, if you are dancing, dance as if your audience are dancers themselves. Basically just assume your consumers will be critical and intelligent about the subject themselves.)
I am no web designer, but if the web designers built this as if the users would be web designers, I do not feel they did a very good job. I feel that they made quite a few mistakes and bad design choices that even an untrained eye can see.
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