(I looked at the "Buzz" section for this critique)
Teach people to be authentic to their moral beliefs.
When teaching someone about the obligation they have to their moral beliefs, you cannot just preach to them, you need to help them move into a more vibrant relation to his or her own convictions. You need to get down to their level and create action.
Kierkegaard believed the ideal of objectivity held by scientific researchers subtracted self-concern which was the taproot of our best selves.
Applications:
A social website should be authentic. Your users should trust you to live up to the image you present (and hopefully your image is a good one).
The buzz page definitely lives up to the image of the website, in that it provides interesting content for LDS members. I found myself clicking on videos as soon as I pulled it up.
A social website should drop to their level and help people move. A social website should help people move from believing in something (having values) to taking action. For instance, Facebook helps people not only believe that connecting with old friends is a good thing, but actually do it.
This page helps people to act consistent with their values by allowing them explore current events within the Mormon community, and even has a link to LDS share which lets people share the Gospel online.
People should be able to look out for their interests. A social website should allow for each individual to truly dive in and feel that they are able to keep their own self-interest in mind while using it.
By making the Buzz page so diverse, it allows people with all sorts of interests to find a purpose there. However, the tabs that are listed in the drop down menu are again listed at the top in a semi-chaotic fashion and in a different order from the drop down menu. This isn't very friendly to users. It makes it less fun to try to sort through them and select the option you are most interested in.
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