Marx on qualtrics.com

Productive development -- we can see how the social interaction for creating content develops from a thesis mode, to an antithesis mode, to a synthesis mode that more fully allows individuals to authentically express themselves and flourish on the site; we are rewarded for meaningful work (gamification)

Marx supported Hegel's ideas and added on the importance of labor fostering development and growth of the group. As individuals visit qualtrics.com, they should be able to grasp the vision for the entire company, not just the specific aspect they are interested in. The landing page has the phrase

Ask Questions. 

Get Answers. Act Fast. 

Viewers can probably get the idea that Qualtrics is all about collecting actionable insights but might not catch the vision that Qualtrics is trying to change the way people do research. If Qualtrics is truly trying to change the world in this regard, there should be a place that makes this clear to the visitor. This way they can see that though they are working on a specific aspect of research (customer satisfaction, market research, employee feedback, etc.), they are part of a movement to change the way everyone is collecting insights.



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