The actualization of potentialities brings happiness
The website has amazing potentialities which are in their case forums for connecting and talking. They look well thought out and intriguing. The main potentiality that is not being used is the comment section under articles. Somehow that needs to pull people in.
Ethos, pathos and logos help create persuasiveness for a website, which will bring users
They use ethos well by displaying all of their followers on Facebook, Instagram, Twitter, etc. They use pathos well by allowing for real people to open up and talk about passionate topics. BUT unfortunately, they do not use logos very well. I believe they do not use logos well because the layout of their sight is pretty confusing. This is a big turn off to me, and I am sure to other users as well. I feel if they could get the logical flow of their website down, they would have a lot more users.
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