Dewey
Solutions evolve as individuals try it out and modify
As mentioned in previous reviews, qualtrics.com could benefit from an open forum where Qualtrics users discuss how they are using the platform and challenges they are dealing with. This forum could be organized by certain topics and the users would build relationships with each other as they seek to solve problems with each other. This platform would be limited to those that have a Qualtrics account and would probably be mostly successful with academic users. However, as those users enter the workforce, it would probably grow among corporations as well.
These forums will also provide areas for users to critique their Qualtrics experience and the firm can gather these insights and incorporate them into updates and new product launches.
Humans are problem solvers, not information gatherers
Another application of Dewey's ideas would be to provide helpful tips within the product highlighting trends, statistics, or best habits. This would place the burden on the user to apply and think critically but not to memorize certain facts or information.
Heidegger
Concern for certain things leads to authentic action
Heidegger emphasized the importance of caring about things. This ties in to a previous recommendation for qualtrics.com to build rich user profiles. As Qualtrics collects more information on their customers, it is better able to tailor content and the experience to them. After their profiles are complete, the landing page can change from the standard landing page to a specific page to what this user is engaged in. It is important to not add complexity to their experience but for it to be simple and natural.
On their new landing page, they can view recent, relevant articles, dashboards for their surveys, and upcoming events that they may be interested in.
No comments:
Post a Comment