The ancient worldview was that the meaning or beauty of a thing was in the thing itself. The modern philosophers, however, abandoned this view and said that beauty or meaning was not in the thing itself, but in the eyes of the beholder.
Hume
Values of things should be decided by not just anybody: those unimpaired, with discernment, and with taste.
Kant
Non-aesthetic values should be agreed upon by everyone. Aesthetic values should be created by those that enjoy creating them. The struggle to enjoy a work of art is what we enjoy about it.
Hume, Kant and Social Websites
Hume's view of beauty might come in to play when the website is being created. Experts including graphic designers, programmers and user experience designers should be the people that first judge how a site should be created and designed.
Kant's view of beauty would come into play more once the website has been designed. This is when users can interact and find value and beauty in the site themselves. Because the whole purpose of the social website was for users to use it and value it, this is when the site achieves the most important form of beauty. Because of this, even as the experts are designing it and trying to make it beautiful in their eyes, they should keep in mind the next step for the sites beautification: the users engaging on it.
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