1. Mix Gated and Non-Gated Content.
- Quality content is key to make visitors more sticky.
- By the visitor giving up something (maybe email, comments, etc.) they can have access to more information.
- Don't forget to still implement idea of "try before you buy" by tantalizing them with a taste of what could be if they just provide some information, comments, etc..
2. Track Everything.
- Know where your traffic comes, what visitors are doing on your website, and who they are.
- In our case, track who comments, how good their comments are, etc.
3. Make It Easy to Make a Sale.
- Make it easy for visitors to speak with someone, make comments, and share with others.
4. Be Bold in Visuals and Copy.
- Use "big, bold visuals that bring your brand to life."
- What are good visuals for our purposes?
- Also make sure to lead with your value (headlines for each page instead of descriptions).
5. Go Mobile.
- Work across all platforms and devices.
- Create an app for our project.
6. Let Your Clients Tell Your Story.
- Client testimonials and case studies.
- Show how website has helped others in the past (i.e. well-edited websites before and after).
- Make sure to highlight good testimonials by making them front and center.
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