EXPERTS (SLANTEDLENS.COM) vs. PLATO

1.  Buyer Personas: Know who you're targeting 

Plaot drew his audience (the upper class who liked to have parties) in with creating dialogues that could be read at those parties.  How will you draw your audience in?

2.  Your Logo: Keep it clean and small

Plato tried to make his dialogues as neat.  Don't let your logo scare people away!  

3.  Navigation: Make it easy to navigate

Plato's dialogues flowed logically, just like your homepage should flow logically. 

4. Visual Representation: Show people what you do visually

Plato didn't use pictures, but make sure you do! :)

5. Be Helpful: Make it painless

Plato used dialogues so as to be as clear as possible as he made his arguments.  What will be your technique to make sure the process is painless?

6. Prove Your Credibility: Why they should care

Plato was well off and well known.  How will you come across as well off and well known?

7. Calls to Action: What do they do to become involved?

Plato made sure his dialogues would spark conversation when they were read out loud. How will your website get people involved?