Unified by being being articulately reviewed -- we can see that articulate, authentic reviewers all like praising it.
Qualtrics employees that have unique insight into the world of research are able to write blog posts that go on the website. They provide a more unimpaired view than the majority of people involved in research because they see so many more applications and uses of research products. However, it can also be argued that they are impaired due to their employment with Qualtrics. It would be valuable for the website to frequently support content that is not generated internally in order to eliminate the perception of this bias.
Accessible by sense -- we can all participate by formulating fitting concepts to describe the best content.
It may be nice to provide an opportunity for people outside of Qualtrics to write blog posts that appear on Qualtrics' website. This may be a difficult decision, however, because if the writer is good, they could probably get much more attention and interaction by posting via other mediums (such as LinkedIn, research websites, etc.). If the writer is not good, they would be more willing to post on the Qualtrics website but in that case we don't want them. Qualtrics would need to provide some incentive for writers to post quality material.
Ongoing reviews -- we can continue to articulately review the best content.
The trend of gamification is often blown out of proportion as it is often more important for firms to integrate it than to actually do it right. However, in the path of helping people to become master critics it can be a valuable tool. Because users already have profiles, their information and progress can be easily monitored. Qualtrics.com can include trainings for them that they earn "badges" (or points, titles, etc.) upon successfully completing. Another way for these users to earn badges is to write quality content - these can be customer reviews, helpful answers to FAQ's, insightful information on the research process. This could be a way for Qualtrics users to interact with each other and collaborate on ideas. It would be awesome if it could help Qualtrics build a stronger community and become a one-stop shop for all research concerns and questions.
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