When we decide how specific to go, we can then take action to lift these individuals to a higher level. If we decide to involve some form of gamification, we can use a scoring system to segment the visitors and approach them based on their classification to help them "level up." If we don't go with some kind of gamification we will still need to find a way to segment our visitors.The last point I will make on Kierkegaard is his emphasis on the individual. It is no longer about the group. Each site visitor is unique and should feel that they are receiving a personalized interaction. The more information we gather on visitors, the more rich user profiles we will be able to create for them and the better we will be able to reach them in an individualized way.
Nietzsche's points build on this with his idea of the "will to power." Our website should help visitors to feel they are empowered and are capable of growth and progress. In no way should we make it easy for them or provide arbitrary or mindless opportunities to supposedly "rank up." The path of progress should require effort and thought from the visitors. It should be a struggle for them but at the same time provide the encouragement necessary for them to still feel encouraged to try.
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