Qualtrics.com
Let's start with what the site does well:
Unified theme - qualtrics.com is a well-made site that is smooth and flows easily from page to page. Every page has a similar look and all are focused on research and data collection. There are pages for different products and uses as well as supporting pages providing insights for the user. Everything ties back into data collection.
Easy to understand - along with the ease of navigating the site, it is also easy for the user to understand the purpose. The site is not wordy and the language it uses is clear and direct. Anyone interested in data collection would be able to find what they are interested in and find material that is explained at their level.
In contrast, there are to key things that qualtrics.com does not do particularly well:
Includes everyone - while Qualtrics is great for anyone interested in data collection, those not involved are out of luck. There is also a bit of a cap on the bottom end; those who aren't able to spend more than a few thousand dollars on survey research per year are basically disqualified from using the product.
Facilitates discussion - this last point, and perhaps the most important, is definitely lacking on qualtrics.com. There is a page titled Qualtrics Customers that has reviews from clients but the page is very controlled. It is difficult to say whether this hurts or helps. Customers definitely will recognize that there will be no negative reviews on here as Qualtrics posts the content. However, the reviews are a great way for potential customers to see how other firms have used the product. Difficult to say whether this is good or bad.
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