Kierkegaard
Kierkegaard emphasized the importance of "mediating teaching." This means that the teacher comes down on the level of the learner and helps to lift them up. The teacher needs to be able to connect with and have empathy for the learner.
This poses an interesting idea for qualtrics.com. Mediating teaching is an excellent way to teach and to help the learners to progress but it is much easier said than done. Is there a good way for Qualtrics to implement this on the website? If there is, there are two potential ways in which it might be included - imbedded in the website or with employees responding to and guiding those that are on the site.
Regarding the option of employees responding to the visitors, they would only respond of course to the visitors that are seeking feedback or guidance on their own surveys. This is different from Q-Uni in that it is not a place to resolve technical issues but a place for users to learn more about survey research and push themselves. It would help solidify Qualtrics as an expert firm within the research world. The difficulty in providing this option would be to maintain employees who are experts at collecting research and using Qualtrics. At first the demand would be low but this team would likely have to scale if the program is successful.
Another option is to embed some system on the website that is able to rank users and visitors based off of the profiles they have created. Once the updates are made to the site, this would be the most hands-off approach. The difficulty would be in providing the right system that makes users feel they are receiving a personalized experience that reaches them at the level they are at. Kierkegaard spoke about three different levels (aesthetic, ethical, religious) and qualtrics.com could implement three levels as well (until better names are put together, placeholder names can be beginner, advanced, expert).
The third option is a synergy between the first two. There would be a system established on the website that helps monitor where visitors are at in their progression but the visitors that reach higher levels have the opportunity to work with those at a lower level and bring them up. The incentive would be for users to establish themselves in the research world and could cross industry barriers (business, academic, etc.). The difficulty would be in monitoring interactions, developing the system, and further incentivizing more advanced users to teach others in an effective way. This would create an online community that uses Qualtrics as not just a platform to conduct research on but a place to learn and progress. Some people may come to just use this teaching platform and this is great.
Nietzsche
Nietzsche's focus was the will to power or self-overcoming excellence. Something about the website should inspire individuals to push themselves and overcome their previous work. The site could help inspire this through stories from the perspective of individual researchers highlighting their challenges and their thought process in overcoming them. These could complement the case studies or be a completely separate page dedicated to researcher stories. These researchers play the role of the "overman" and are progressing ahead of the site visitors.
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