A good social website, then, should seek to solve a problem its visitors may have. It should invite participation, giving its visitors the opportunity to test out the standards it presents. Finally, because it can only be good if it is consistently successful, it should seek for feedback and always look to update and improve itself.
Going back to Plato: the BYU Humanities website falls short because it either tries to solve too many problems at once or it doesn't effectively communicate to its visitors how it can solve their problems. A more cohesive interface, driven by a unified theme (as discussed above), would work wonders for the presentation and effectiveness of the site as a whole.
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