Aristotle and Modern Experts Critique the Social Aspects of mormon.org

Here is my first attempt at a video!  I'm happy I did it, but anxious as well.  I've already seen some silly mistakes...Enjoy!

Aristotle and Social Media Experts

Proposed changes to WebPhil

Ethos, logos, pathos : 

Ethos: an about the authors section?
Unified action / character development / theme : 
Make the home page more home page-y.

End posts with questions to prompt further discussion?
Developed and sharable in stages : 

Encourage viewers to share.
Invitation to open discussion and change of character and contribution : 

Page where users can submit content/ideas
Possible to understand but not obvious :

LDS.NET

Two main points:

1. The actualization of potentialities brings happiness.
2. Ethos, pathos and logos help create persuasiveness for a website, which will bring users.

So... a good social website will be one  that allows people to optimize potentialities and therefore find happiness.  The website's tools or forums would be the potentialities and the communication that would result would lead to happiness. The website designers job then, is to create the type of potentialities that will allow for people to communicate and interact effectively.  It will also use ethos (author credibility), pathos (appeal emotion), logos (appeal to logic) to gain trust of the users and therefore commitment.

LDS.NET

1. The website has amazing potentialities which are in their case forums for connecting and talking.  They look well thought out and intriguing. 
2. They use ethos well by displaying all of their followers on Facebook, Instagram, Twitter, etc. They use pathos well by allowing for real people to open up and talk about passionate topics.  BUT unfortunately, they do not use logos very well.  I believe they do not use logos well because the layout of their sight is pretty confusing.  This is a big turn off to me, and I am sure to other users as well. I feel if they could get the logical flow of their website down, they would have a lot more users. 

Notes from class: 

• Some potentialities on sight are not actualized.  Like comments on articles. 

Aristotle: Qualtrics

Ask Questions.
Get Answers. Act Fast.

I would argue that the Qualtrics home page exactly fits one aspect of Aristotle's description of how a presentation should be; possible to understand but not obvious. This brief explanation on the Qualtrics landing page uses simple words and phrases but requires thought to completely grasp the meaning. 

This screenshot highlights another good application of Aristotle's philosophy; that knowledge should be shared in stages. Readers are able to narrow down the topic they want and get a brief overview. By clicking through to Learn More they will be able to read more on that topic and watch related videos. This provides an opportunity for the viewer to develop as they get deeper into Qualtrics' message.

For further insights, there are articles to go even more in depth but these are not currently linked to the listed products. It would be good to have relevant articles mentioned at the bottom of the more in depth description of the product. 

Qualtrics also offers the user a way to quickly share the articles and blog posts on Twitter, Facebook, LinkedIn, and Google+ at the bottom of each post. One thing that would be good to add is to provide the ability to highlight a certain section and have the option to tweet that quickly. Another addition to functionality that might be good is to be able to share the content listed for each product description. Aristotle might argue that ALL of the content should be easily shareable. 

The main downside could be the inability of users to send in material to be used on the site for development. This website is not built for user interaction but mainly to inform and persuade users of the need to use Qualtrics and then provide an easy way for them to get in touch with a salesperson. As can be seen on the right side of the screenshot below, whenever a viewer is on a product page there is a tab to quickly chat with a salesperson.

Pathos, ethos, logos...

This analysis would take quite a bit of time to truly analyze but here are some quick points:

Ethos: Qualtrics builds credibility by showing how we work with and have benefitted companies just like the one the viewer is a part of. By seeing our relationship with they peers, they begin to have trust in us. 

Logos: The articles and insights show how important it is to gather accurate and actionable insights from a logical perspective. 

Pathos: The case studies show how drastic changes have been made as well as the major losses that are possible by now changing.